Complete Guide to SEO

Complete Guide to SEO

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$25.00$399.00
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Search Engine Optimization Course

21 Lessons

  • Lesson 1: Introduction
  • Lesson 2: Purpose of SEO & How Search Engines Work
  • Lesson 3: Indexation & Accessibility
  • Lesson 4: Google Analytics & Search Console
  • Lesson 5: Goals / Conversions
  • Lesson 6: Things you need to avoid
  • Lesson 7: SEO Content Basics
  • Lesson 8: Headers
  • Lesson 9: Meta Data
  • Lesson 10: Duplicate Content
  • Lesson 11: Keyword Rankings
  • Lesson 12: Redirection & 404's
  • Lesson 13: Sitemaps
  • Lesson 14: The Robots.txt File
  • Lesson 15: Site Speed
  • Lesson 16: Image Optimisation
  • Lesson 17: Mobile SEO
  • Lesson 18: Local Listings / Local SEO
  • Lesson 19: Links
  • Lesson 20: Google Updates & Penalties
  • Lesson 21: Auditing a Website
DescriptionInstructorImportant DetailsRelated Products

Learn the Secrets to Search Engine Optimization & Set Yourself Apart From the Competition

iE
iMod EducationiMod Education is an initiative launched by iMod Digital, a digital marketing agency based in Cape Town that specialises in Search Engine Optimisation (SEO). Having been in the industry for over a decade, we noticed that there are no SEO courses that cover the knowledge required to actively start practising SEO and this lead to the birth of our first course.

SEO is an ever evolving practise that is difficult to teach if you’re not right up to date with what’s required. Other courses that we’ve come across cover topics that are somewhat outdated and are not sufficient to actively start working on a website. So we wanted to change this, we wanted to create a course ourselves, taking all our practical knowledge from our years of working with company’s around the world and compile it into a useful course that not only covers the theory behind SEO, but outlines how we do things and how we approach SEO and achieve excellent results for our clients.

Over the years we’ve worked with some major JSE listed company’s as well as smaller company’s to great success. We wanted to take what we learnt from all of our ventures and compile it into a great course.

If you’re an entrepreneur who wants to learn how to kick start your website or perhaps you’re a marketing manager or project manager who wants to understand what your team are doing or perhaps you’re a CEO of a large company and just want to be able to educate yourself around a technology that is more important than ever before, this course is designed for all three types of scenarios and there’s something for everyone.

Not only do we teach you how to do SEO, but we’ve compiled lists of the best people to follow on Twitter to stay abreast of what’s happening, lists of websites that will keep you updated and we’ve shared all the software that we use. For more details on this course and instructor, click here.

Description

You may have heard the term, SEO, tossed around in relation to web marketing. That's because Search Engine Optimization is probably the most crucial aspect to growing a personal or professional web presence. People with a firm grasp of SEO are in continuous demand, are well paid, and can use their skills in just about any industry that uses the internet. This course will take you from SEO beginner to expert over 21 comprehensive lessons.

  • Access 21 comprehensive lessons, quizzes & further reading materials & resources
  • Understand how search engines work
  • Monitor & manage people coming to a website
  • learn about mobile SEO, local SEO & more
  • Set up Google Analytics & Google Search Console to track visitor information
  • Use practical assignments & exams to gauge your progress

Specs

Details & Requirements



  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels



Compatibility

  • Internet required

Terms

  • Instant digital redemption
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