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Digital Marketing Master Class

Phil Ebiner

321 Lessons (27h)

Lifetime

Experience level required: Beginner
Access 321 lectures & 27 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

321 Lessons (27h)

Your First Program
Preview

Welcome
Welcome! Let's Do This!1:32
DOWNLOAD: The Ultimate Guide to Content Marketing
Learn Our Digital Marketing System in 10 Minutes9:27
Course Roadmap: Where Should You Start?
Define Your Business & Target Audience
Define Your Purpose4:03
CASE STUDY: 3 Brand's Purpose5:25
Positioning Your Brand4:06
CASE STUDY: Amazon and Harley Davidson Positioning3:05
Unique Selling Proposition6:01
Personality: What's Yours?1:49
CASE STUDY: 3+ Brands Show Their Personality6:54
Find Your Audience4:57
Validate Your Business8:30
CASE STUDY: Phil Surveys His Audience
Supplemental Reading List
Brand Identity
Brand Identity2:27
CASE STUDY: 3 Company Styles4:43
Tools for Creating Graphics7:39
Brand Assets: Links to Helpful Resources
Learn Canva in 10 Minutes10:35
Photoshop Resources
Learn Photoshop in 30 Minutes26:10
Supplemental Reading List
Websites
Website Tools & Why I Use WordPress3:39
Choose Your Domain Name5:28
Intro to WordPress Course Lessons1:15
Purchase Hosting and Install WordPress5:59
Navigating WordPress6:06
Install and Activate Themes6:34
1.7 Add a Static Home Page4:09
Editing a Page & Change the Site Title17:05
Add and Edit a Menu5:41
Publishing website1:41
Writing a New Post & Organizing Your Blog9:12
Blog Page Design - Excerpts vs Full Content1:00
YouTube Videos3:44
Customize the Sidebar4:47
Add Images to Sidebar4:58
Facebook Like Widget2:27
Adding a Site Icon1:47
Add Site Icon with a Plugin2:25
Make Your Website Responsive and Mobile Friendly3:27
Customize Footer Information3:28
Find, Install, and Activate Plugins7:19
Backing Up Your Website4:47
Securing Your Site from Attackers4:51
Make Your Site SEO Friendly5:37
Make Your Website Faster4:33
See your Google Analytics in WordPress5:06
Block Spam with Akismet3:13
WordPress Commenting Systems _ Plugins5:07
Secure Contact Forms in WordPress7:07
Pretty Link Redirects & Link Shortener2:58
Editorial Calendar2:00
Free Email Marketing in WordPress10:58
Add Social Sharing Buttons6:51
Add a Welcome Mat to Increase Opt-Ins3:23
3 Ways to Increase Opt-Ins with Sumo3:50
What Pages Do You Need?8:42
Design a Home Page that Works8:54
The Start Here and About Page6:15
The Resource Page5:39
Email Marketing
Easy Email Marketing Funnel6:51
Email Marketing Tools4:09
Lead Magnets7:26
Where to put opt-in forms5:34
Segmenting and Tagging Your Subscribers5:10
Email Sequences13:06
Better Email Subject Lines3:54
Case Study - 100 Subscribers in Less Than 1 Week5:32
Using Analytics to Improve Emails7:05
Supplemental Reading List
Copywriting and Blogging
Copywriting Basics2:19
A.I.D.A.5:31
Case Study of a Sales Page8:14
10 Commandments of Copywriting6:42
Write Better Headlines5:21
Write Quality Articles6:17
Optimize Your Website SEO5:23
YouTube
Intro to YouTube6:39
Case Study - YouTube Sales Funnel4:43
YouTube SEO - Watch Time vs. Views3:33
Keyword Research for YouTube Videos5:39
Start Your New Channel2:59
Channel Art and Icon7:23
Channel Description2:41
Customize Your Channel Design4:26
Add a Channel Trailer2:29
YouTube Channel Settings and Verification6:34
Upload Defaults, Featured Content, and Channel Branding6:01
Uploading Videos + Titles, Tags, Description11:41
Cards and End Screens7:53
Use YouTube Analytics to Grow Your Channel6:08
Quickly Respond to Fans with the Community Tab2:17
Live Streaming with YouTube Live4:07
Free Music on YouTube1:37
Create a YouTube Ad5:09
Spy on Competition with Social Blade4:02
Video Marketing
Intro to Video3:36
Video Equipment for Beginners8:28
Tools to Make Your Videos More Pro4:02
Structure a Video that Sells4:19
Intro to Video Production Bootcamp1:04
What Makes a Great Video3:17
What Type of Video Should You Make2:47
Come Up with Great Video Ideas5:05
Plan Your Video3:30
The Pre-Production Checklist4:04
Equipment Recommendations1:34
Camera Options6:00
Microphone Options4:37
Lighting Options1:55
Editing Tools2:11
Exposing Your Shot5:25
Compose Your Shots4:25
Filming Yourself1:09
Getting the Right Shot3:43
Choose a Background2:32
My Office Video Setup2:54
Exposing with DSLR and Mirrorless Cameras6:31
Focus with DSLR and Mirrorless Cameras2:35
Stabilize Your Shots2:57
Know Your Lenses3:35
Shoot with your Smartphone5:10
Shoot with Your Webcam5:49
Record Great Screencast Videos4:20
Choose the Right Microphone3:21
Record Better Audio in Any Environment1:27
Lavalier Microphones2:47
Shotgun Microphones0:55
Recording Audio with Your Computer1:33
Why We Light1:03
Use Natural Light4:14
Three Point Lighting7:26
Facebook Groups
Intro to Facebook Groups2:19
Create Your Group - Walk Through11:26
Tips for a More Engaged Facebook Group8:24
Scheduling Posts, Live Video, and More3:34
Facebook Pages
Why Facebook Pages are Important for your Business1:09
Creating a Stunning Facebook page for your business8:57
Adding Essential information to your Facebook Page10:39
Selecting your Profile Image4:29
Creating Professional Facebook Cover Image for your Pages12:03
Creating a captivating Facebook Page Description using the absolute Best Keywords2:42
Getting your Facebook Page Username2:45
Setting up your Facebook Page Target Audience6:48
Facebook Page Apps to increase fans engagement8:05
Top 9 Ways to Monetize your Facebook Page11:58
Exploring Publishing tools
Scheduling Facebook posts4:43
Facebook Call-To-Action Button9:28
How to spy your competitors on Facebook11:01
How to guarantee your fans see all your posts9:32
Exploring Facebook Insights12:19
Promoting your Facebook Page10:33
Four Unlimited sources of royalty free images12:19
Assignment - Create a Facebook page2:36
Facebook Ads
Introduction to Facebook Ads1:12
Introduction to the Facebook Ads Manager5:53
Setting Up Your Payment Account1:54
Define Your Target Audience12:13
Level 1 - Creating the Ad5:24
Level 1 - Boosting your Post8:36
Level 2 - Creating your Ad in the Ads Manager11:24
Tips to Get Your Ad Approved3:24
Analyzing Results11:24
Assignment Create a Facebook Ad1:24
Facebook Retargeting
What is Facebook Retargeting and Why is it Important for You4:50
Creating a Facebook Pixel5:28
Installing the Pixel in WordPress4:31
Installing the Pixel in Non-WordPress Sites2:27
Testing the Pixel3:53
Creating your Audience with the Pixel3:40
Facebook Pixel Advanced Audience Creation13:45
Message "Your Audience is too Small"1:50
Creating a Facebook Ad with the Pixel Audience10:38
Assignment - Install Your Facebook Pixel0:51
Facebook for Local Business
How Facebook Ads Can Help Your Local Business6:23
This is the Plan for your Local Business7:33
Reaching People Around Your Business10:23
Create Your Local Business Ad10:27
Assignment - Create Your Local Business Ad1:35
Google Adwords
Google Adwords for your Business1:47
How Adwords Works2:53
Example of Ads that we are creating4:27
Setting up your Adwords Account6:51
Exploring the Adwords Interface5:14
Discovering the Best Keywords11:14
Creating a Google Adwords Search Campaign6:10
Selecting your Audience3:32
Choosing your Bid settings for Google Adwords4:21
Creating an Ad group and Adding Keywords3:42
Finalizing your Google Adwords Ad6:14
Managing your Google Ads Campaigns and Analytics3:02
Creating a YouTube Ad with Google Adwords9:57
Your Next Steps0:42
Assignment Google Adwords1:25
Google Analytics
Setting Up Google Analytics5:32
Navigating the Google Analytics Dashboard6:34
Know Your Audience with Analytics5:35
User Acquisition and Behavior Flow13:17
See Where Visitors Click with Page Analytics4:40
User Behavior and Site Speed4:00
Setting Up Goals3:09
Twitter
Why Twitter Can Help Grow Your Business1:47
Choose the Best Username6:27
4 Tips for Choosing Your Twitter Handle2:00
Creating Your Twitter Account4:53
Creating an Outstanding Twitter profile page3:46
Adding your Profile and Header Photo9:33
Writing an optimized Twitter bio10:43
Choose Your Pinned Tweet6:17
Connecting with Other Influencers5:36
Twitter Hashtags5:41
Growing your Twitter Presence with Jooicer9:04
Add Twitter Buttons to Your Website9:58
Add Twitter Widgets to Your Website6:51
Twitter Ads - Creating Your Ads Account and Campaign9:31
Twitter Ads - Adding your Payment Method1:21
Twitter Ads - Creating other Twitter Ads2:19
Twitter Ads - Promoting a Tweet1:51
Assignment Twitter1:33
Instagram
Why Instagram Can Help Grow Your Business3:42
Instagram for Business - Whats our Strategy4:21
Create an Instagram for Business profile3:51
# 1 Building a Killer Instagram Profile2:42
#2 Building a Killer Instagram Profile3:57
#3 Building a Killer Instagram Profile5:04
#4 Building a Killer Instagram Profile1:33
Accessing the Ads Manager2:36
Creating your First Instagram Ad3:58
Creating you Instagram Ad inside the App7:44
Important Tips to have a Successful Ad on Instagram4:46
#1 Mistake People Make on Instagram2:19
#2 Mistake People Make on Instagram1:13
#3 Mistake People Make on Instagram2:01
#4 Mistake People Make on Instagram0:51
#5 Mistake People Make on Instagram1:04
#6 Mistake People Make on Instagram0:51
Tools to create Instagram Photos4:22
Creating Viral Instagram Photos13:20
Adding Your Logo or Website to your Instagram Post4:50
Instagram Live and Instagram Stories4:07
Assignment - Instagram Ads1:02
Pinterest
Why Pinterest Can Help Grow Your Business3:15
Opening a Pinterest Business Account3:14
Verify Your Account4:56
Linking Pinterest with other Social Media platforms2:04
Optimizing your Pinterest Profile8:51
Creating Boards9:21
Using Secret Boards3:00
The Powerful Pinterest notification1:18
Adding Chrome Extension3:21
Adding Pinterest to your Website13:36
Pinterest Ads - Getting started3:02
Pinterest Ads Panel overview2:46
Creating a Pinterest Ad13:05
Creating Pinterest Ads Fast3:05
Pinterest Analytics2:00
Assignment Pinterest1:19
LinkedIn
Welcome to LinkedIn Marketing1:39
Setting up your LinkedIn account6:25
Adding Experience, Skills, Accomplishment to your LinkedIn profile3:21
Adding a professional Background photo4:06
Adding media to your LinkedIn profile6:00
Changing your LinkedIn URL3:29
Adding your Website to LinkedIn6:22
Creating Shareable content on LinkedIn4:07
LinkedIn Company Pages Examples5:29
Creating a LinkedIn Company Page2:22
Managing your LinkedIn Company Page7:08
Publishing content in your LinkedIn company page4:10
Getting $50 in LinkedIn Ads Credits2:39
LinkedIn Ads Introduction2:56
Creating a LinkedIn Sponsored Content Ad11:46
Waiting for LinkedIn Ad approval0:45
Creating a LinkedIn Text Ads Campaign6:52
Creating a LinkedIn Sponsored InMail Campaign9:08
Quick view oat the LinkedIn Campaign manager3:09
Assignement LinkedIn1:34
Periscope
What is Periscope?1:07
Creating Your Periscope Account6:35
Use Your Periscope Description for Marketing4:22
Use Periscope Like a Pro10:59
Live Scope Stats3:37
How Often to Periscope4:15
Ideal Periscope Session Length2:50
Using Powerful titles in your scopes2:20
Getting Feedback from your Audience3:32
Using your Scopes in other channels5:34
Equipment to Make Scopes Look Professional5:10
Assignment Periscope1:19
Social Media Live Streaming
Using Social media Streaming to Grow your Business2:07
Basic Equipment for Social Media Streaming8:41
Planning an Irresistible Live Streaming Session9:42
Facebook Live Basics5:03
Running a Facebook Live Session from your Smartphone6:47
Sharing our Facebook Live Session2:43
3 ways to Reuse your Facebook Live Sessions5:27
YouTube Live Basics2:17
Running a YouTube Live form your Smartphone4:40
Instagram Live3:09
Periscope Live3:17
Introduction to OBS Broadcaster software3:19
Setting up your OBS software10:56
Using OBS Studio Mode4:51
Facebook Live Streaming with OBS12:23
YouTube Live Streaming with OBS6:59
Simultaneous Streaming to Facebook, YouTube and Periscope15:40
Other awesome software for Live Streaming8:03
Assignment Social Media Live Streaming2:54
Podcasting
Podcasting Intro3:11
Podcasting Tools6:41
Hosting Your Podcast with Libsyn7:27
Adding ID3 Tags3:16
Submitting Podcast to iTunes2:18
Validate Your Podcast Feed0:57
Outsourcing Podcast Work2:17
Quora
Quora Basics2:57
Finding , Answering, and Optimizing Your Quora Answers3:20
Conclusion
Thank You1:46

Digital Marketing Master Class

Phil EbinerPhil Ebiner | Top-Rated Instructor, 2 Million+ Students 4.6/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Phil Ebiner's passion is inspiring people through online courses. Since 2012, over 100,000 students have taken his online courses. He graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 5 years, he's shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.

Description

This massive educational track combines 23 individual courses into one super course that will teach you all things digital marketing! Throughout the entire course, you'll take action, learn the proper techniques and strategies, how they're used in the real world, and how to utilize them yourself. Digital marketing is the present and future of the ad space, and this course covers everything from social media and content marketing to email, paid marketing, and more.

4.4/5 average rating: ★ ★ ★ ★ ★ ★

Access 321 lectures & 27 hours of content 24/7
Discuss branding, websites, email marketing, blogging, copywriting, & more
Become adept at SEO
Explore video marketing on YouTube
Master Facebook pages, groups, ads, & more
Delve into marketing secrets on Google, Twitter, Instagram, Pinterest, LinkedIn, & Periscope
Grow your own business, land a job in marketing, or help a client increase their business

Specs

Important Details

Length of time users can access this course: lifetime
Access options: desktop & mobile
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: beginner
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Requirements

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Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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